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Search: subject:"Physician advertising"
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physician advertising
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Taylor's six-segment message strategy wheel
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Health marketing quarterly
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An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
Saved in:
2
Communication strategies in cosmetic surgery websites : an application of Taylor's six-segment message strategy wheel
Ahn, Ho-young Anthony
;
Wu, Lei
;
Taylor, Ronald E.
- In:
Health marketing quarterly
30
(
2013
)
2
,
pp. 97-113
Persistent link: https://www.econbiz.de/10009767262
Saved in:
3
Direct-to-consumer advertising and consumer welfare
Jayawardhana, Jayani
- In:
International journal of industrial organization
31
(
2013
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10009732781
Saved in:
4
Direct-to-consumer advertising and consumer welfare
Jayawardhana, Jayani
- In:
International Journal of Industrial Organization
31
(
2013
)
2
,
pp. 164-180
roles of
physician
advertising
on the choice of the drug. …
Persistent link: https://www.econbiz.de/10010636422
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