Ngamvichaikit, Anothai; Beise-Zee, Rian - In: International Journal of Pharmaceutical and Healthcare … 8 (2014) 1, pp. 98-117
Purpose – The aim of this paper is to contribute a conceptualization of the information and communication needs of medical tourists from Western countries in an Asian health care context. Design/methodology/approach – Multi-phase, semi-structured, in-depth interviews and observations were...