large (Cortellazzo et al., 2019). Media platforms have entered foreign markets to grab new opportunities, especially for … geographic and product expansion in the global market. Over-the-top (OTT) platforms focus on global expansion into diverse … regions, aiming for platform expansion in the global market. Many established competitors have led to many OTT platforms …

The hyper-targeted advertising that emerged on digital platforms over the past two decades is now more productively … increasingly located in its capacity to tune. Platforms' ad transparency tools draw our attention to ads, but we need to develop …