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Praxisguide App-Marketing : Grundlagen zur Akquise, Aktivierung, Bindung und Monetarisierung von App-Nutzern

Wohllebe, Atilla - 2023

Grundlagen: Begriffe, Ziele, Erfolgsfaktoren und organisatorische Verortung -- Erfolgsfaktoren von Apps -- Begriffsdefinition „App-Marketing“ -- Ziele des App-Marketings -- Einbettung des App-Marketings im Marketing-Mix -- App-Marketing in der Unternehmensorganisation -- Ausgewählte Trends...

Persistent link: https://www.econbiz.de/10014467014

The entrepreneur identity assimilation process : it's not all work and no play

Smith, Claudia; Liu, Shasha; Smith, J. Brock - In: Journal of business venturing 38 (2023) 5, pp. 1-17

Persistent link: https://www.econbiz.de/10014468478

Price and quantity discovery without commitment

Bergheimer, Stefan; Cantillon, Estelle; Reguant, Mar - In: International journal of industrial organization 90 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014468917

GameFi : the perfect symbiosis of blockchain, tokens, DeFi, and NFTs?

Proelss, Juliane; Sévigny, Stéphane; Schweizer, Denis - In: International review of financial analysis 90 (2023), pp. 1-23

Persistent link: https://www.econbiz.de/10014470882

The effect of wage proposals on efficiency and income distribution

Ezquerra, Lara; Gómez-Miñambres, Joaquín; Jiménez, … - In: Journal of economic behavior & organization : JEBO 216 (2023), pp. 469-493

Persistent link: https://www.econbiz.de/10014478595

Towards "strong" multimodality : how graphic novels can help us rethink modes

Lehtonen, Miikka J.; Putkonen, Samuel - In: Journal of management inquiry 32 (2023) 4, pp. 278-294

Persistent link: https://www.econbiz.de/10014384603

How do free-play offers affect gambling behavior?

Cho, S. Ray; Lucas, Anthony F.; Singh, Ashok K. - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4313-4329

Persistent link: https://www.econbiz.de/10014430111

The impact of financial fair play on the financial performance of Spanish professional football : do the biggest clubs behave better?

Martín-Magdalena, Jorge; Ibarreta, Carlos Martínez de; … - In: Sport, Business and Management : an international … 13 (2023) 5, pp. 601-621

Persistent link: https://www.econbiz.de/10014380749

AI vs. human buyers : a study of Alibaba’s inventory replenishment system

Liu, Jiaxin; Lin, Shuyi; Xin, Linwei; Zhang, Yidong - In: INFORMS journal on applied analytics 53 (2023) 5, pp. 372-387

Persistent link: https://www.econbiz.de/10014383174

Pleasure through pain : an empirical examination of benign masochism in tourism

Nørfelt, Astrid; Kock, Florian; Karpen, Ingo Oswald; … - In: Journal of travel research : a quarterly publication of … 62 (2023) 2, pp. 448-468

Persistent link: https://www.econbiz.de/10014245403