Prentice, Catherine - In: Journal of Business Research 67 (2014) 4, pp. 608-614
that impacts player propensity-to-switch, whereas food service and empathy affect player retention. After separating the … casino service factors on player propensity-to-switch and retention varies substantially among the groups. Results for … propensity-to-switch and retention. These findings have strategic implications for casino marketers. …