Search Results - subject:"Political Product"

The Impact of Ideology in the Voting Decision Making Process

Costa, Jordana; Côrte-Real, Ana - Faculdade de Economia e Gestão, Universidade Católica … - 2013

The purpose of this research is to better understand the importance of ideology for the Portuguese voter, in particular its impact on the voting decision making process. The importance of such a study is due to a common understanding, between Political Marketing and Communication scholars, that...

Persistent link: https://www.econbiz.de/10010659134

Electoral Campaigns in the Process of Transition to Democracy in Romania after December 1989. Research Theme: Local Campaign for Mayor’s Office of Iasi, 2004 – The Construction of...

LUPASCU, Nicolae - In: Revista romaneasca pentru educatie multidimensionala - … 1 (2012) April, pp. 69-80

of a campaign or, even more specific, in the construction of a political product. After the first part, which is to some … analyze the electoral campaign through the construction of the political product. The research’s presentation consists of the … Party (PNL). Finally, I was concerned with the construction of the political product of PD and PNL, and moreover, the …

Persistent link: https://www.econbiz.de/10010583132