Chen, Xi; Kim, Hag-Min - In: International trade, politics and development 5 (2021) 2, pp. 156-173
Purpose - The psychic distance often hinders the interaction between cross-border e-commerce (CBEC) and consumers. This paper aims to discuss the issues of psychic distance of consumers in the CBEC. In addition, it attempts to explain the factors that affect psychic distance from three...