There is a pervasive assumption that elections can be won and lost on the basis of which candidate or party has the better data on the preferences and behaviour of the electorate. But there are myths and realities about data-driven elections. It is time to assess the actual implications of...

Political campaigns increasingly use data to (micro)target voters with tailored messages. In doing so, campaigns raise concerns about privacy and the quality of the public discourse. Extending existing research to a European context, we propose and test a model for understanding how different...