How do we arrest the decline of the social sciences in Pakistan? Is it a matter of money or one of sending more students to the West who might then return to teaching at the local universities? In this article I argue that the solution lies elsewhere. Borrowing frames, concepts, and analytical...

In the Book of Revelation , the “whore of Babylon” is a metaphor for Satan. In applying this religious analogy to the current state and status of marketing thought, deliberately takes an anti‐positivist and an anti‐modernist stance, metaphorically replacing modernism and positivism with...