GALALAE, Cristina; VOICU, Alexandru - In: Management Dynamics in the Knowledge Economy Journal 1 (2013) 2, pp. 277-292
In the context of globalization, neither the study of consumption, nor the study of consumer buying behaviour, can be explained as the mere interaction between a limited number of personal and impersonal (or external factors), but as an utterly complex and undoubtedly progressive process....
