Holden, Steinar - Økonomisk institutt, Universitetet i Oslo - 2009
Recent research is exploring the case for cognitive or post-decision dissonance using the free-choice paradigm of Brehm … evidence of post-decision dissonance after a choice between items where one was viewed as more attractive than the other, but … potentially some weak evidence of post-decision dissonance after a choice between items viewed as equally attractive. …