Silhouette-Dercourt, Virginie; de Lassus, Christel - In: International Journal of Retail & Distribution Management 44 (2016) 11, pp. 1084-1099
apparel for their pre-adolescent children. Findings The paper shows that when shopping for luxury brands for their pre-adolescent … children, mothers manage discrepancies between their “real” and “idealised” selves as well as the pushes and pulls of being a …