Purpose – The aim of this paper is to investigate the comparative performance of an artificial neural network (ANN) and several multiple regression techniques in terms of their predictive accuracy and capability of being used within the mass appraisal industry. Design/methodology/approach –...

Purpose – To emphasize the importance of assessing impacts, rather than focusing on probabilities, in strategy. Design/methodology/approach – The paper presented is a viewpoint/opinion/column. Findings – This column attempts to demonstrate that attempts to predict certain types of outcomes...

Purpose – The purpose of this paper is to discuss and assess the structural characteristics (conceptual utility) of the most popular classification and predictive techniques employed in customer relationship management and customer scoring and to evaluate their classification and predictive...

Purpose – The purpose of this paper is to suggest the use of reverse medical supply chain data to infer changes of a population's health status with regard to a focal disease. It includes a detailed illustration of how health status information can be obtained from drug reverse chains....

Purpose – The objective of this paper is to explain the conceptual framework of paradox. Design/methodology/approach – The paper adopts a theoretical approach. It outlines marketing's current and limited interest in the notion of paradox and highlights the difference between a classic...