Fischer, Gregory W.; Carmon, Ziv; Ariely, Dan; … - In: Management Science 45 (1999) 8, pp. 1057-1075
Preferences inferred from choice are more likely to favor the alternative that is superior with respect to the prominent (most important or salient) attribute than are preferences inferred from matching (direct tradeoff) judgments. This prominence effect violates standard models of rational...