Shinkoda, Marcelo Henrique; da Costa Silva, Maria Micheliana - 2022
Farrell and Shapiro (F&S, 2010) proposed an Upward Pricing Pressure (UPP) approach to merger screening between two symmetrical firms. According to them, this UPP approach is more practical than concentration-based methods. However, the UPP fails because it does not incorporate all the...