Ritson, Mark; Zbaracki, Mark; Dutta, Shantanu; Levy, Daniel - EconWPA - 2005
investments in the pricing capital used to set and adjust those prices. The existence of these three forms of pricing capital … within their organizations. First, they compete on whether to invest in pricing capital versus or other areas of capital … investment, such as plant, equipment, etc. Second, they decide what form of pricing capital to invest in – human, systems or …