Zhao, Huan-huan; Liu, Yong; Ren, Wen-wen - In: Marketing Intelligence & Planning 42 (2024) 8, pp. 1384-1406
product demand mismatch and consumer review effort, then develop a two-stage model of the retailer’s rebate strategy and … strategy can effectively reduce consumer dissatisfaction caused by excessive product demand mismatch, improve the consumer …