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Search: subject:"Product Liking"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Mechanisms and consequences of anthropomorphizing autonomous products : the role of schema congruity and prior experience
Jörling, Moritz
;
Böhm, Robert
;
Paluch, Stefanie
- In:
Schmalenbach business review : sbr
72
(
2020
)
4
,
pp. 485-510
Persistent link: https://www.econbiz.de/10012429749
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2
Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila
;
Quester, Pascale
;
Tarabashkina, Olga
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
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3
Minions for the rich? : financial status changes how consumers see products with anthropomorphic features
Kim, Hye-Young
;
McGill, Ann L.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 429-450
Persistent link: https://www.econbiz.de/10011900581
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