Pesch, Robin; Endres, Herbert; Bouncken, Ricarda B. - In: Journal of Product Innovation Management 38 (2021) 6, pp. 726-744
While an increasing body of research is considering the role of digital product innovation for firms’ survival, there is still a dearth of studies on how firms can best pursue digital product innovations. The development of these innovations is often accompanied by uncertainty and ambiguity....