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  • Search: subject:"Product management"
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Year of publication
Subject
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Product management 2,011 Produktmanagement 2,007 Theorie 372 Theory 372 Innovation 284 Deutschland 240 Germany 235 Produktentwicklung 232 Innovationsmanagement 227 Innovation management 221 Consumer behaviour 192 USA 183 New product development 182 Marketing management 171 Marketingmanagement 171 Produktlebenszyklus 170 United States 170 Konsumentenverhalten 160 Product life cycle 159 Brand management 144 Produktgestaltung 144 Markenführung 137 Product design 130 Marketing 122 Strategisches Management 113 Strategic management 104 Beziehungsmarketing 97 Relationship marketing 97 Pricing strategy 91 Preismanagement 89 Automotive industry 83 Kfz-Industrie 83 Productivity 79 Produktivität 79 Portfolio selection 77 Portfolio-Management 77 Management 69 Industrie 66 Manufacturing industries 64 Erfolgsfaktor 63
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Online availability
All
Undetermined 502 Free 211
Type of publication
All
Article 1,212 Book / Working Paper 1,153 Journal 8 Other 2
Type of publication (narrower categories)
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Article in journal 583 Aufsatz in Zeitschrift 583 Aufsatz im Buch 342 Book section 342 Graue Literatur 218 Non-commercial literature 218 Hochschulschrift 203 Thesis 151 research-article 151 Working Paper 132 Arbeitspapier 129 Collection of articles of several authors 72 Sammelwerk 72 Lehrbuch 67 Case study 62 Fallstudie 62 Textbook 55 Aufsatzsammlung 48 Bibliografie enthalten 39 Bibliography included 39 review 32 Ratgeber 26 case-report 25 Konferenzschrift 22 Guidebook 21 Dissertation u.a. Prüfungsschriften 17 conceptual-paper 15 viewpoint 14 Reprint 13 Bibliographie 12 Conference proceedings 12 Handbook 12 Handbuch 12 review-article 12 Collection of articles written by one author 11 Sammlung 11 Fallstudiensammlung 10 Forschungsbericht 5 Glossar enthalten 5 Glossary included 5
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Language
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English 1,505 German 781 Undetermined 71 French 8 Polish 5 Italian 4 Russian 3 Swedish 2 Dutch 1 Slovak 1
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Author
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Herrmann, Andreas 28 Pepels, Werner 26 Huber, Frank 19 Melitz, Marc J. 15 Bernard, Andrew B. 14 Harkonen, Janne 14 Haapasalo, Harri 13 Mayer, Thierry 12 Albers, Sönke 11 Aumayr, Klaus J. 11 Gaubinger, Kurt 11 Kairies, Peter 11 Wildemann, Horst 9 Cooper, Robert G. 8 Crawford, C. Merle 8 Hofbauer, Günter 8 Kapferer, Jean-Noël 8 Ottaviano, Gianmarco I. P. 8 Pitta, Dennis A. 8 Schott, Peter K. 8 Tolonen, Arto 8 Werani, Thomas 8 Bruhn, Manfred 7 Gierl, Heribert 7 Haines, Steven 7 Homburg, Christian 7 Kahn, Kenneth B. 7 Keller, Kevin Lane 7 Lippmann, Herbert 7 Rabl, Michael 7 Rubik, Frieder 7 Bauer, Hans H. 6 De Chernatony, Leslie 6 Di Benedetto, C. Anthony 6 Herstatt, Cornelius 6 Immonen, Anselmi 6 Kumar, Vineet 6 Matys, Erwin 6 Okubo, Toshihiro 6 Prevel Katsanis, Lea 6
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Institution
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Springer Fachmedien Wiesbaden 8 National Bureau of Economic Research 5 Books on Demand GmbH <Norderstedt> 4 Duncker & Humblot 4 IGI Global 3 International Federation for Information Processing / Working Group Automation of Production Planning and Control 3 ToKnowPress 3 University of Western Sydney 3 Arthur D. Little International Inc. <Wiesbaden> 2 College of Business 2 Deutsches Institut für Normung 2 Ekonomiska forskningsinstitutet <Stockholm> 2 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 2 Gesellschaft Entwicklung, Konstruktion, Vertrieb 2 Harvard Graduate School of Business Administration 2 Haufe-Lexware GmbH & Co. KG 2 NetLibrary, Inc 2 Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga 2 Schmalenbach-Gesellschaft - Deutsche Gesellschaft für Betriebswirtschaft / Arbeitskreis Integrationsmanagement im Produktentstehungsprozeß 2 Universität Stuttgart / Institut für Arbeitswissenschaft und Technologiemanagement 2 Universität Ulm 2 Verlag Franz Vahlen 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Working Conference on Knowledge Based Production Management Systems <1988, Galway> 2 expert-Verlag GmbH Fachverlag für Wirtschaft und Technik 2 Österreich / Bundesministerium für Verkehr, Innovation und Technologie 2 American Management Association / Research and Development Division 1 Baden-Württemberg / Ministerium für Umwelt und Verkehr 1 British Institute of Management 1 Bureau of Economic and Business Research <Champaign, Ill.> 1 Center for Economic Research <Tilburg> 1 Center of Market Oriented Product and Production Management 1 Centre for Economic Performance 1 Centre for Industry and Innovation Studies 1 Circular Economy Initiative Deutschland 1 College of Law and Business 1 Commercial Development Association 1 Deutsche Landwirtschafts-Gesellschaft 1 Deutscher Betriebswirtschafter-Tag <45, 1991, Berlin> 1 EconWPA 1
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Published in...
All
Journal of Product & Brand Management 92 SpringerLink / Bücher 44 The PDMA handbook of new product development 36 Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen 18 European Journal of Marketing 17 Strategic Direction 17 International journal of technology management : IJTM 16 Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle 15 Journal of Consumer Marketing 14 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 14 Europäische Hochschulschriften / 5 13 Springer eBook Collection / Business and Economics 13 Discussion paper / Centre for Economic Policy Research 12 Harvard business review : HBR 11 International Journal of Operations & Production Management 11 International Marketing Review 11 International journal of product lifecycle management : IJPLM 11 Marketing Intelligence & Planning 10 Marketing Science 10 Produktportfoliomanagement 10 Harvard-Business-Manager : das Wissen der Besten 9 International journal of manufacturing technology and management 9 Management science : journal of the Institute for Operations Research and the Management Sciences 9 Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten 9 Gabler Edition Wissenschaft 8 International journal of production economics 8 Journal of business research : JBR 8 Journal of economics & management strategy : JEMS 8 Kontakt & Studium 8 Strategic management journal 8 The journal of product & brand management 8 The journal of product innovation management : an international publication of the Product Development & Management Association 8 Working paper / National Bureau of Economic Research, Inc. 8 Industrial Management & Data Systems 7 International Journal of Retail & Distribution Management 7 International journal of production research 7 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 7 Journal of Business & Industrial Marketing 7 Beiträge zum Produkt-Marketing 6 European journal of marketing : EJM 6
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Source
All
ECONIS (ZBW) 1,853 Other ZBW resources 254 USB Cologne (EcoSocSci) 225 RePEc 32 BASE 8 EconStor 3
Showing 1 - 10 of 2,375
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An exploration of the applications, challenges, and success factors in AI-driven product development and management
Witkowski, Aron; Wodecki, Andrzej - In: Foundations of Management : the journal of Warsaw … 16 (2024) 1, pp. 139-156
engineering and product management, representing twelve distinct organizations within the Polish IT sector. This article offers …
Persistent link: https://www.econbiz.de/10015073345
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Successful Product Management : Tool Box for Professional Product Management and Product Marketing
Aumayr, Klaus J. - 2023
Product management: positioning, core competencies and organizational integration -- Product marketing: structures …, success factors and practical tools -- Process-oriented product management: work processes, process-oriented marketing and … time, he must coordinate a plethora of requirements from internal departments. With "Successful Product Management", Klaus …
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Persistent link: https://www.econbiz.de/10013545717
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Decentralised or centralised management of data and products : influence on revenue-generating processes
Wings, Sujit; Harkonen, Janne - In: International journal of management and decision making … 22 (2023) 1, pp. 74-105
Persistent link: https://www.econbiz.de/10014316213
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AI Startup Strategy : A Blueprint to Building Successful Artificial Intelligence Products from Inception to Exit
Mahendra, Adhiguna - 2023
Chapter 1: Fundamentals of AI Startup -- Chapter 2: AI Startup Landscape -- Chapter 3: Product Market Validation for AI-First SaaS -- Chapter 4: Product Market Validation for AI as a Service (AlaaS) -- Chapter 5: AI Product Strategy -- Chapter 6: Human-Centered AI-Experience Design -- Chapter 7:...
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Persistent link: https://www.econbiz.de/10014322106
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Designing and developing a platform called ‘rest at restaurant’ to support the basic needs of senior adults
Suchada Rianmora; Laddanon Sukjitsakunchai; Tonnam … - In: Cogent business & management 11 (2024) 1, pp. 1-35
This study proposes an alternative technique to support the design and development of products, specifically focusing on creating a new design and platform for restaurants tailored to the needs of senior adults, ensuring easy-to-access experiences. The primary aim is to effectively identify and...
Persistent link: https://www.econbiz.de/10014529764
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Product portfolio adjustments and the bullwhip effect : the impact of product introduction and retirement
Jalali, Hamed; Menezes, Mozart B. C. - In: European journal of operational research : EJOR 318 (2024) 1, pp. 87-99
Persistent link: https://www.econbiz.de/10015047667
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Digital twin application for smart product management and production engineering and deployment in China
Hofbauer, Günter; Ting, Zhang; Maier, Daniel; Zhi, Li - 2024
Persistent link: https://www.econbiz.de/10015062189
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Agile marketing competency and innovation capability mediating on new product management for industrial business development guidelines
Kanyarat Sukhawatthanakun; Supannika Supapon - In: International journal of product lifecycle management : … 15 (2024) 3, pp. 259-283
Persistent link: https://www.econbiz.de/10015065413
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Digital Product Management : Frameworks - Tools - Cases
Hoffmann, Sascha (ed.) - 2024
The book describes the various areas of digital product management: from vision and strategy development, idea … for anyone working in product management, software development, business development or marketing and sales, as well as … book provides an excellent overview of the most important methods of modern product management.” Stefan Vosskötter, Founder …
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Persistent link: https://www.econbiz.de/10015053266
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Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs : criticism of the BCG matrix and its alternatives
García-Vidal, Gelmar; Sánchez-Rodríguez, Alexander; … - In: Cogent business & management 10 (2023) 3, pp. 1-16
Product portfolio analysis is a critical aspect of small and medium-sized enterprises (SMEs) strategic planning and decision-making. It helps SMEs assess their existing product offerings, identify areas for improvement, and make well informed decisions about which products to keep, discontinue,...
Persistent link: https://www.econbiz.de/10014506374
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