Chen, Annie; Peng, Norman; Hung, Kuang-peng - In: European Journal of Marketing 49 (2015) 9/10, pp. 1616-1644
158 salespeople based on new electronic product sales. Organizational psychological climate perceptions (i.e. customer … has a positive influence on new product sales performance. As for the moderator, sales supportiveness and customer … relationships between goal orientations and new product sales performance as scholars have suggested that more research into the …