Fischer, Gregory W.; Carmon, Ziv; Ariely, Dan; … - In: Management Science 45 (1999) 8, pp. 1057-1075
prominence effect violates standard models of rational choice and complicates the task of measuring preferences. In this article …, we propose a new task-goal hypothesisregarding the prominence effect: The prominent attribute receives more weight in … generalize the prominence effect beyond choice and matching to several additional tasks, including the choice-based matching and …