R.M., Harindranath; Jacob, Jayanth - In: International Journal of Pharmaceutical and Healthcare … 11 (2017) 1, pp. 97-110
(physicians), but companies ignore the need because of the costs involved. It appears that the importance of promotional support … “promotional support”, as a resource support provided to salespeople to help them satisfy customer needs and achieve sales goals … construct “promotional support”. Substantive validity is performed for identification of items measuring the construct. To …