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Search: subject:"Psychological sense of brand community"
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Brand management
3
Consumer behaviour
3
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3
Markenführung
3
Psychological sense of brand community
3
Brand
2
Brand image
2
Customer delight
2
Gratitude
2
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2
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Markenimage
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Personality psychology
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Elderly people
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Psychologie
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Psychology
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Relationship marketing
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Werbewirkung
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advertising appeals
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brand response
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construal level theory
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psychological sense of brand community
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English
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Ball, Joan
2
Barnes, Donald C.
2
Astakhova, Marina
1
Bauer, Brittney C.
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Beal, Brent D.
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Darrat, Mahmoud A.
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Swimberghe, Krist
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Journal of Service Theory and Practice
1
Journal of business research : JBR
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Journal of service theory and practice : JSTP
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Psychology & marketing
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ECONIS (ZBW)
3
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Strong versus weak consumer-brand relationships : matching
psychological
sense
of
brand
community
and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
2
Examining a
psychological
sense
of
brand
community
in elderly consumers
Swimberghe, Krist
;
Darrat, Mahmoud A.
;
Beal, Brent D.
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 171-178
Persistent link: https://www.econbiz.de/10011771835
Saved in:
3
Delight and the grateful customer : beyond joy and surprise
Ball, Joan
;
Barnes, Donald C.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011603069
Saved in:
4
Delight and the grateful customer: beyond joy and surprise
Ball, Joan
;
Barnes, Donald C.
- In:
Journal of Service Theory and Practice
27
(
2017
)
1
,
pp. 250-269
delight. Furthermore,
psychological
sense
of
brand
community
(PSBC) and transcendent customer experiences (TCE) were shown to …
Persistent link: https://www.econbiz.de/10014907360
Saved in:
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