Higher education institutions are called to expand their role and responsibilities, by enhancing their entrepreneurial mindset and redefining relationships with stakeholders. In order to cope with these new challenges, they have started to operate in a strategic manner, by performing marketing...

Higher education institutions are called to expand their role and responsibilities, by enhancing their entrepreneurial mindset and redefining relationships with stakeholders. In order to cope with these new challenges, they have started to operate in a strategic manner, by performing marketing...

Wissenschaft und Praxis sind einig darin, dass eine positive Candidate Experience auf die Wahrnehmung von privatwirtschaftlichen und öffentlichen Organisationen als Employer Brand einzahlt. In der Fülle möglicher Kontaktpunkte zwischen Kandidat*innen und Organisationen gelten...

Peace marketing is a new concept which could be part of the category of the public international marketing and it is, at the same time, a non-profit marketing. The concept of peace marketing is a new one, but one that should be developed because our future depends on the efficiency of the...

Peace marketing is a new concept which could be part of the category of the public international marketing and it is, at the same time, a non-profit marketing. The concept of peace marketing is a new one, but one that should be developed because our future depends on the efficiency of the...