Sweetin, Vernon H.; Knowles, Lynette L.; Summey, John H.; … - In: Journal of Business Research 66 (2013) 10, pp. 1822-1830
This research addresses consumers' willingness-to-punish the corporate brand for corporate social irresponsibility (CSI … converse willingness-to-punish a corporate brand under three treatment conditions of socially responsible, socially … irresponsible, and environmentally friendly. Data were collected on four outcome variables of willingness-to-punish, willingness …