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Marketing Letters
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Predicting future purchases with the Poisson log-normal model
Trinh, Giang
;
Rungie, Cam
;
Wright, Malcolm
;
Driesener, Carl
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10010367204
Saved in:
2
Predicting future purchases with the Poisson log-normal model
Trinh, Giang
;
Rungie, Cam
;
Wright, Malcolm
;
Driesener, Carl
- In:
Marketing Letters
25
(
2014
)
2
,
pp. 219-234
The negative binomial distribution (NBD) has been widely used in marketing for modeling
purchase
frequency
counts
…
Persistent link: https://www.econbiz.de/10010989729
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