Niankara, Ibrahim - In: Journal of open innovation : technology, market, and … 10 (2024) 3, pp. 1-28
theory" to explore the impact of digital transformation strategy (DTS) on firm's international quality certification status … and sales performance in the global economy. To this end, treating quality certification endogenously, the study relies on … of customers across different channels and touchpoints. As theoretically conjectured, quality certification is also found …