Sann, Raksmey; Lai, Pei-Chun - In: Consumer Behavior in Tourism and Hospitality 18 (2023) 1, pp. 17-34
Purpose This study aims to understand the satisfaction and needs of eastern and western travelers as hotel guest, based on their experiences as seen in guest reviews and review topics. Design/methodology/approach Considering 2,965 and 1,035 western and eastern traveler reviews, respectively,...