Moutinho, Luiz (contributor); Huarng, Kun-Huang (contributor) - World Scientific Publishing Co. Pte. Ltd.
driving an increasing need for data analysis using quantitative modelling.
Problem solving using the quantitative approach … and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems … computational techniques.
This book focuses on the description and applications of many quantitative modelling approaches applied …