Singer, Bas P.; Bossink, Bart A.G.; Van de Putte, J.M. - VU University Amsterdam, Faculty of Economics, Business … - 2007
Purpose. The purpose of his paper is to investigate how organisations use a corporate real estate strategy to support …. Findings. A standardisation real estate strategy supports all three competitive strategies: lowest costs, differentiation, and … focus. A value-based real estate strategy supports a competitive strategy of differentiation and differentiation-focus, and …