Fukawa, Nobuyuki; Erevelles, Sunil - In: Journal of Business Ethics 125 (2014) 3, pp. 381-400
employees to exercise reasonableness in their interactions with customers. We define reasonableness as a latitude or space that … exists around expectations in the delivery of service. In this paper, we explore the concept of reasonableness from a … customer’s perspective (i.e., perceived reasonableness) and the role that the morals of service personnel play in customers …