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Year of publication
Subject
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Advertising effects 9,379 Werbewirkung 9,379 Consumer behaviour 4,918 Konsumentenverhalten 4,918 Werbung 4,770 Advertising 4,747 Online-Marketing 2,144 Internet marketing 2,141 Brand management 1,332 Markenführung 1,332 Markenimage 1,235 Brand image 1,226 Brand 947 Markenartikel 947 Social Web 917 Social web 917 Marketing management 764 Marketingmanagement 764 Theorie 717 Theory 716 Emotion 595 Celebrity endorsement 594 Celebrity-Werbung 594 USA 531 United States 530 Experiment 464 Deutschland 457 Germany 453 Zielgruppe 446 Target group 443 advertising 393 Fernsehwerbung 386 Television advertising 386 Beziehungsmarketing 361 Relationship marketing 360 Viral marketing 348 Virales Marketing 348 Werbepsychologie 344 Psychology of advertising 342 Wahrnehmung 339
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Online availability
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Undetermined 3,761 Free 1,651 CC license 95
Type of publication
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Article 7,066 Book / Working Paper 2,291 Journal 23
Type of publication (narrower categories)
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Article in journal 6,325 Aufsatz in Zeitschrift 6,325 Aufsatz im Buch 688 Book section 688 Graue Literatur 478 Non-commercial literature 478 Arbeitspapier 381 Working Paper 381 Hochschulschrift 302 Thesis 224 Collection of articles of several authors 79 Sammelwerk 79 Conference paper 57 Konferenzbeitrag 57 Case study 45 Fallstudie 45 Aufsatzsammlung 37 Bibliografie enthalten 27 Bibliography included 27 Lehrbuch 24 Konferenzschrift 21 Ratgeber 19 Textbook 19 Collection of articles written by one author 18 Sammlung 18 Guidebook 16 Reprint 13 Systematic review 12 Übersichtsarbeit 12 Conference proceedings 10 Bibliografie 9 Mehrbändiges Werk 7 Multi-volume publication 7 Elektronischer Datenträger 5 Amtsdruckschrift 4 Government document 4 Einführung 3 Handbook 3 Handbuch 3 Mikroform 3
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Language
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English 8,559 German 812 French 9 Italian 2 Polish 2 Spanish 2 Portuguese 1 Russian 1 Swedish 1
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Author
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Pelsmacker, Patrick de 60 Gierl, Heribert 59 Esch, Franz-Rudolf 37 Dens, Nathalie 33 Septianto, Felix 33 Bauer, Hans H. 32 Eisend, Martin 32 Diehl, Sandra 30 Taylor, Charles Raymond 29 Reijmersdal, Eva A. van 27 Rosengren, Sara 25 Yoon, Hye Jin 25 Hudders, Liselot 24 Wilbur, Kenneth C. 24 Bellman, Steven 23 Pauwels, Koen 23 Stafford, Marla Royne 23 Terlutter, Ralf 23 Tucker, Catherine 23 Kaiser, Harry M. 22 Yoon, Sukki 22 Chang, Chingching 21 Dahlén, Micael 21 Matthes, Jörg 20 Franses, Philip Hans 19 Huber, Frank 19 Mueller, Barbara 19 Smit, Edith G. 19 Chan, Kara 18 Geuens, Maggie 18 Roy, Subhadip 18 Tellis, Gerard J. 18 Kennedy, Rachel 17 Phau, Ian 17 Varan, Duane 17 Cauberghe, Verolien 16 Dekimpe, Marnik G. 16 Gröppel-Klein, Andrea 16 Jerath, Kinshuk 16 Romaniuk, Jenni 16
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Institution
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National Bureau of Economic Research 22 Springer Fachmedien Wiesbaden 19 Arbeitsgemeinschaft Media-Analyse 7 Media-Micro-Census GmbH <Frankfurt, Main> 7 Erasmus Research Institute of Management 5 Fachhochschule Reutlingen / European School of Business 5 Deutsche Werbewissenschaftliche Gesellschaft 4 Advertising Research Foundation 3 IP Deutschland GmbH <Köln> 3 Shaker Verlag 3 Springer Gabler <Firma> 3 Technische Universität Braunschweig 3 United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly 3 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 2 Books on Demand GmbH <Norderstedt> 2 European Advertising Academy 2 Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg 2 Herbert von Halem Verlag 2 Institute of Canadian Advertising 2 International Conference on Research in Advertising <4, 2005, Saarbrücken> 2 OECD 2 Peter Lang GmbH 2 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 2 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 2 Österreichische Werbewissenschaftliche Gesellschaft 2 Advertising Association 1 American Management Association, inc. 1 American Marketing Association 1 American association of Advertising Agencies 1 Anheuser-Busch, Inc. 1 Association of National Advertisers 1 Avrim Lazar and Associates 1 Bundesverband der Verbraucherzentralen und Verbraucherverbände 1 Cam Foundation 1 Chambre de commerce et d'industrie de Paris 1 Committee on Advertising 1 Communication Advertising and Marketing Economic Foundation 1 Consumer Research Institute, inc. 1 Department of Agricultural Economics, Cornell University Agricultural Experiment Station 1 Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University 1
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Published in...
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Journal of advertising research 285 Journal of business research : JBR 279 International journal of advertising : the review of marketing communications 253 Journal of advertising : official publication of the American Academy of Advertising 239 International journal of advertising : the quarterly review of marketing communications 232 Journal of marketing communications 224 Psychology & marketing 142 Journal of promotion management : JPM 134 Marketing science 126 Journal of retailing and consumer services 123 Journal of promotion management : innovations in planning and applied research 100 European journal of marketing : EJM 79 International journal of internet marketing and advertising : IJIMA 76 Journal of current issues and research in advertising : JCIRA 76 Journal of marketing research : JMR 71 Health marketing quarterly 64 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 64 Journal of current issues and research in advertising 63 Marketing letters : a journal of research in marketing 62 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 57 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 57 Marketing : ZFP ; journal of research and management 54 Asia Pacific journal of marketing and logistics 51 The journal of product & brand management 51 SpringerLink / Bücher 50 Young consumers : insight and ideas for responsible marketers 50 Journal of marketing 47 International journal of sports marketing & sponsorship 43 Management science : journal of the Institute for Operations Research and the Management Sciences 43 Journal of international consumer marketing 42 Marketing intelligence & planning 42 The journal of brand management : an international journal 39 European journal of marketing 37 Journal of the Academy of Marketing Science 36 Tourism management : research, policies, practice 34 Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung 34 International journal of hospitality management 33 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 32 Journal of global marketing 32 Journal of marketing management : MM 32
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Source
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ECONIS (ZBW) 9,380
Showing 1 - 10 of 9,380
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Offensive and harmful advertising : a content analysis of official complaints
Auxtova, Kristina; Brennan, Mary - In: Journal of nonprofit & public sector marketing 37 (2025) 1, pp. 31-57
Persistent link: https://www.econbiz.de/10015191891
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Influencer marketing effectiveness : a meta-analytic review
Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 52-78
Persistent link: https://www.econbiz.de/10015192980
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The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall
Rohrbach, Stefan; Bruns, Daniel; Langner, Tobias - In: International journal of advertising : the review of … 44 (2025) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10015194212
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Selling sustainability : making green advertising more concrete with circular economy message framing
Gutentag, Jolie; Russell, Cristel Antonia - In: International journal of advertising : the review of … 44 (2025) 1, pp. 47-65
Persistent link: https://www.econbiz.de/10015194214
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Speaking green : expressing a message in a foreign language fosters consumers' pro-environmental choices
Saile, Katharina S.; Neef, Nicolas Eric; Hüttl-Maack, … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 66-86
Persistent link: https://www.econbiz.de/10015194215
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How does persuasion knowledge differ between humanlike virtual influencers and human influencers?
Willemsen, Lotte M.; Withuis, Iris; Brom, Marije; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 109-130
Persistent link: https://www.econbiz.de/10015194217
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How to accurately measure attention to video advertising
Hartnett, Nicole; Bellman, Steven; Beal, Virginia; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 184-207
Persistent link: https://www.econbiz.de/10015194220
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Psychological reactance in assertive green advertising : addressing the role of individual values
Freudenreich, Thomas; Penz, Elfriede - In: Journal of consumer marketing 42 (2025) 1, pp. 24-37
Persistent link: https://www.econbiz.de/10015205248
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Battle of influence : analysing the impact of brand-directed and influencer-directed social media marketing on customer engagement and purchase behaviour
Kumar, Ashish; Rayne, Daniel; Salo, Jari; Yiu, Ching Sophia - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 87-95
Persistent link: https://www.econbiz.de/10015327218
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Illuminating the pathway from social media marketing stimuli to skincare brand choice through product effectiveness
Elfi, Elfi; Sihombing, Sabrina O.; Antonio, Ferdi - In: Asia marketing journal 27 (2025) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10015399225
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