Asmussen, Christian Geisler; Nielsen, Bo Bernhard; … - In: The Multinational Business Review 23 (2015) 4, pp. 306-327
Purpose – The purpose of this paper is to model and test the dynamics of home-regional and global penetration by multi-national enterprises (MNEs). Design/methodology/approach – Drawing on international business (IB) theory, the authors model MNEs adjusting their home-regional and global...