Gastaldello, Giulia; Schäufele-Elbers, Isabel; … - In: Journal of wine economics 19 (2024) 1, pp. 19-40
Consumers often struggle to make their choice in the highly diversified wine market. With wine being an experience good, consumers must rely on extrinsic characteristics, e.g., information on the label. Thus, easily available quality signals like consumer ratings have become an increasingly...