SEDIGHADELI, SIMA; KACHOUIE, REZA - In: International Journal of Innovation Management (ijim) 17 (2013) 05, pp. 1350022-1
New product development is considered as one of the survival strategies for organisations with high risk which is related to extreme failure rate that should not be neglected. Among internal and contextual factors which affect winning or losing in new product development (NPD), the role of top...