Search Results - subject:"Regulatory fit"

When comparative ads are more effective: Fit with audience’s regulatory mode

Pierro, Antonio; Giacomantonio, Mauro; Pica, Gennaro; … - In: Journal of Economic Psychology 38 (2013) C, pp. 90-103

According to regulatory fit theory (Higgins, 2000, 2005), people experience regulatory fit when the manner in which … comparative ads. Supporting the mechanism predicted by regulatory fit theory, the studies also found that these fit effects on …

Persistent link: https://www.econbiz.de/10010682422

“Tailoring” customization services

Wang, Yonggui; Kandampully, Jay; Jia, He (Michael) - In: Journal of Service Management 24 (2013) 1, pp. 82-104

Purpose – The aim of this article is to examine the interaction effect of customization mode and regulatory focus on the “tailoring” outcomes of customized services in both the number of options retained and consumer evaluations. Design/methodology/approach – Two experiments investigate...

Persistent link: https://www.econbiz.de/10014894449

Counterfactual thinking and regulatory fit

Markman, Keith D.; McMullen, Matthew N.; Elizaga, Ronald A. - In: Judgment and Decision Making 1 (2006) November, pp. 98-107

According to regulatory fit theory (Higgins, 2000), when people make decisions with strategies that sustain their … to subsequent choices, decisions, and evaluations. The present research was designed to link the concept of regulatory … fit to functional accounts of counterfactual thinking. In the present study, participants generated counterfactuals about …

Persistent link: https://www.econbiz.de/10005773081

When impediments make you jump rather than stumble: Regulatory nonfit, implementation intentions, and goal attainment

Tam, Leona; Spanjol, Jelena - In: Marketing Letters 23 (2012) 1, pp. 93-107

Persistent link: https://www.econbiz.de/10010867842

What type of framing message is more appropriate with nine-ending pricing?

Choi, Jungsil; Lee, Kiljae; Ji, Yong-Yeon - In: Marketing Letters 23 (2012) 3, pp. 603-614

While the effect of nine-ending prices on purchases has been well documented, studies that examine the impact of this pricing technique in the context of advertisements are rare. This paper examines the joint effect of the pricing technique and message frames on the advertisement efficacy. Since...

Persistent link: https://www.econbiz.de/10010867882