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  • Search: subject:"Relational communication"
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Year of publication
Subject
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Relational communication 4 Beziehungsmarketing 3 Consumer behaviour 3 Internal communication 3 Interne Kommunikation 3 Konsumentenverhalten 3 Relationship marketing 3 Brand attachment 2 Brand commitment 2 Brand gratitude 2 Communication 2 Customer value 2 Engagement regime 2 Kommunikation 2 Marketing management 2 Marketingmanagement 2 Public relations 2 relational communication 2 Öffentlichkeitsarbeit 2 Advertising 1 Age discrimination 1 Age group 1 Ageism 1 Altersgruppe 1 Arbeitszufriedenheit 1 Attitudes 1 Befragung 1 Brand 1 Brand image 1 Brand management 1 Contingency analysis 1 Customer performance heterogeneity 1 Customer satisfaction 1 Customer-initiated communication 1 Direct marketing 1 Direktmarketing 1 Distribution channel 1 Diversity 1 Firm-initiated communication 1 Führungsstil 1
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Online availability
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Undetermined 7
Type of publication
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Article 9
Type of publication (narrower categories)
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Article in journal 7 Aufsatz in Zeitschrift 7 research-article 2
Language
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English 8 Italian 1
Author
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Andrews, Lynda 2 Françoise, Simon 2 Bai, Haiqing 1 Binyamin, Galy 1 Bortoluzzo, Adriana Bruscato 1 Brender-Ilan, Yael 1 Burattin, Andrea 1 Cioppi, Marco 1 Claro, Danny Pimentel 1 Flynn, Andrea Godfrey 1 Huang, Bingrui 1 Johnson, Christine M. 1 Li, You 1 Omilion-Hodges, Leah M. 1 Qiu, Hongfeng 1 Ramos, Carla 1 Salisbury, Linda Court 1 Seiders, Kathleen 1 Shank, Scott E. 1 Wang, Ye 1 Zheng, Longzhao 1
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Published in...
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Equality, Diversity and Inclusion An International Journal 1 European Journal of Marketing 1 European journal of marketing 1 European journal of marketing : EJM 1 International journal of advertising : the review of marketing communications 1 Journal of promotion management : JPM 1 Journal of service research : JSR 1 Management research review 1 Piccola impresa 1
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Source
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ECONIS (ZBW) 7 Other ZBW resources 2
Showing 1 - 9 of 9
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Multichannel relational communication strategy : does one-sized strategy fit all customers?
Ramos, Carla; Bortoluzzo, Adriana Bruscato; Claro, … - In: European journal of marketing 58 (2024) 4, pp. 952-985
Persistent link: https://www.econbiz.de/10015047349
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The role of social media followers' agency in influencer marketing : a study based on the heuristic-systematic model of information processing
Zheng, Longzhao; Huang, Bingrui; Qiu, Hongfeng; Bai, Haiqing - In: International journal of advertising : the review of … 43 (2024) 3, pp. 554-579
Persistent link: https://www.econbiz.de/10014550993
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Doubting the connection : millennials' perceptions of the link between higher education and workplace readiness
Omilion-Hodges, Leah M.; Shank, Scott E.; Johnson, … - In: Management research review 45 (2022) 5, pp. 649-663
Persistent link: https://www.econbiz.de/10013284939
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Middle ageism: when social climate and perceived employability relate to attitudes and intent to hire middle-aged employees
Binyamin, Galy; Brender-Ilan, Yael - In: Equality, Diversity and Inclusion An International Journal 42 (2022) 1, pp. 70-86
Purpose As the global workforce ages, organizations face unprecedented challenges, especially managing effective communication between generations. The phenomenon of middle ageism (i.e. discriminating against middle-aged employees based on their age) has become more prevalent. The authors...
Persistent link: https://www.econbiz.de/10014720547
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Tell us again, how satisfied are you? : the influence of recurring posttransaction surveys on purchase behavior
Flynn, Andrea Godfrey; Salisbury, Linda Court; Seiders, … - In: Journal of service research : JSR 20 (2017) 3, pp. 292-305
Persistent link: https://www.econbiz.de/10011736766
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Understanding "native advertising" from the perspective of communication strategies
Wang, Ye; Li, You - In: Journal of promotion management : JPM 23 (2017) 6, pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
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A relational approach to direct mail consumption : The perspective of engagement regimes
Françoise, Simon; Andrews, Lynda - In: European Journal of Marketing 49 (2015) 9/10, pp. 1527-1562
/implications – This study provides new insights into the research on consumer value and brand relational communication. Originality …
Persistent link: https://www.econbiz.de/10014723787
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A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon; Andrews, Lynda - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
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La dimensione relazionale nei siti web delle agenzie di viaggio on-line
Cioppi, Marco; Burattin, Andrea - In: Piccola impresa (2014) 2, pp. 13-26
Persistent link: https://www.econbiz.de/10011309287
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