Wei, Yujie; Li, Zhiyuan; Burton, James; Haynes, Joel - In: Management Research Review 36 (2013) 1, pp. 50-65
relationship proneness and its effect on relational satisfaction, relationship commitment and benefits between consumers from north … consumers in relationship proneness, commitment, trust, and relationship benefits perceptions. Gender differences also exist …. Relationship proneness interacts with region resulting in moderating effects on relationship marketing outcomes. Research …