J. Ryals, Lynette; A. Davies, Iain - In: Journal of Business & Industrial Marketing 28 (2013) 2, pp. 111-124
Purpose – Over the past ten to 15 years, key account management (KAM) has established itself as an important and growing field of academic study and as a major issue for practitioners. Despite the use of strategic intent in conceptualizing KAM relationship types, the role of strategic intent...