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Detailing
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Representative opinion leader
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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The Effects of Detailing on Prescribing Decisions under Two-Sided Learning
Ching, Andrew
;
Ishihara, Masakazu
-
Volkswirtschaftliche Fakultät, …
-
2007
representative
opinion
leader
is responsible for updating the prior belief about these qualities. Physicians are heterogeneous in …
Persistent link: https://www.econbiz.de/10005787016
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The effects of detailing on prescribing decisions under quality uncertainty
Ching, Andrew
;
Ishihara, Masakazu
- In:
Quantitative Marketing and Economics
8
(
2010
)
2
,
pp. 123-165
Persistent link: https://www.econbiz.de/10008552514
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