Benn, Shaun; Abratt, Russell; Kleyn, Nicola - In: Marketing Intelligence & Planning 34 (2016) 6, pp. 828-842
authors establish how corporate reputation and reputational risk fits into their decision making when considering stakeholder … impact of stakeholder claims in order to manage reputational risk. … manage reputational risks arising from stakeholder claims. The authors establish how corporate reputation and reputational …