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Completing the market orientation matrix : the impact of proactive competitor orientation on innovation and firm performance
Schulze, Anja
;
Townsend, Janell D.
;
Talay, M. Berk
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 198-214
Persistent link: https://www.econbiz.de/10013255674
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