Zannierah Syed Marzuki, Sharifah; Hall, Collin Michael; … - In: Journal of Islamic Marketing 3 (2012) 1, pp. 47-58
Purpose – The purpose of this paper is to investigate the attitudes of restaurant managers toward halal certification …. Design/methodology/approach – In total, 33 interview sessions were conducted among restaurant managers in halal certified …, halal claimant and non‐ halal restaurants and the data were coordinated into common themes. Findings – Restaurant managers …