Landmark, Andreas D.; Sjøbakk, Børge - In: International Journal of Retail & Distribution Management 45 (2017) 7/8, pp. 844-858
Purpose The purpose of this paper is to explore how tracking of products by the use of radio frequency identification (RFID) technology may describe customer behaviour in real-time. Design/methodology/approach The study was conducted as a field experiment, where a commercially available RFID...