Swazan, Ishtehar Sharif; Das, Debanjan; Sherfinski, Melissa - In: Cogent Business & Management 10 (2023) 3, pp. 1-19
Bridal boutiques quickly became the most popular bridal business as bridal dress is considered the biggest priority for any bride. To capture this market, many locally-owned bridal boutiques were established within U.S. local communities, subsequently becoming integral to the economic fabric by...