Garaus, Marion; Wagner, Udo; Kummer, Claudia - In: Journal of Business Research 68 (2015) 5, pp. 1003-1011
product-related consumer confusion, the current investigation examines store environmental retail shopper confusion. Combining … retail shopper confusion framework. An analysis of expert interviews and open-ended questionnaires distributed to grocery … shoppers reveals a classification of retail shopper confusion causes into ambient, design, and social factors, as characterized …