Yang, Honglin; Cao, Erbao; Lu, Kevin Jiang; Zhang, Guoqing - In: Journal of Business & Industrial Marketing 32 (2017) 8, pp. 1087-1097
performance in a dual-channel supply chain. First, the authors model the optimum revenue sharing contract in a dual-channel supply … alleviate manufacturer–retailer conflicts in a dual-channel supply chain. In the first issue, a revenue sharing contract is … the second issue, an optimal revenue sharing contract under full information conditions, based on the Stackelberg game is …