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Search: subject:"Reverse transfer"
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Multinationales Unternehmen
3
Transnational corporation
3
Ausländische Tochtergesellschaft
2
Foreign subsidiary
2
Innovation
2
Knowledge transfer
2
Reverse transfer of innovation
2
Western countries
2
Westliche Staaten
2
Wissenstransfer
2
Advertising
1
Advertising effects
1
Business culture specificity
1
Celebrity endorsement
1
Celebrity-Werbung
1
China
1
Control
1
Credibility
1
Cross-border management
1
Emerging economies
1
Formal attention of the parent company
1
Führungskräfte
1
Glaubwürdigkeit
1
Hong Kong
1
Hongkong
1
Innovation management
1
Innovationsmanagement
1
Intrafirm competition intensity
1
Issue selling
1
MNEs
1
Management
1
Managerial intention
1
Managers
1
Multinationals
1
Reverse transfer
1
Subsidiaries
1
Subsidiary power
1
Technologietransfer
1
Technology transfer
1
Werbewirkung
1
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English
4
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1
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Borini, Felipe Mendes
2
Bezerra, Maitê Alves
1
Chung, Leanne
1
Hua, Ying
1
Jin, Young Ju
1
Silveira, Franciane Freitas
1
Wang, Na
1
Wang, Yonggui
1
Wu, Guoying
1
Yoo, Jae-Woong
1
Zhao, Chunxia
1
de Miranda Oliveira, Moacir
1
de Oliveira Concer, Ronald
1
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European Management Journal
1
International journal of learning and intellectual capital : IJLIC
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
4
RePEc
1
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1
Reverse
transfer
of innovation and subsidiary power : a moderated mediation model
Wang, Na
;
Hua, Ying
;
Wu, Guoying
;
Zhao, Chunxia
;
Wang, …
- In:
Journal of business research : JBR
103
(
2019
),
pp. 328-337
Persistent link: https://www.econbiz.de/10012104257
Saved in:
2
The impact of social and relational contexts on innovation transfer in foreign subsidiaries
Bezerra, Maitê Alves
;
Borini, Felipe Mendes
- In:
International journal of learning and intellectual …
12
(
2015
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10011478996
Saved in:
3
Reverse
transfer
effect of celebrity-product congruence on the celebrity's perceived credibility
Yoo, Jae-Woong
;
Jin, Young Ju
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 666-684
Persistent link: https://www.econbiz.de/10011433611
Saved in:
4
Headquarters' managerial intentionality and
reverse
transfer
of practices
Chung, Leanne
- In:
Management international review : mir ; journal of …
54
(
2014
)
2
,
pp. 225-252
Persistent link: https://www.econbiz.de/10010341914
Saved in:
5
The
reverse
transfer
of innovation of foreign subsidiaries of Brazilian multinationals
Borini, Felipe Mendes
;
de Miranda Oliveira, Moacir
; …
- In:
European Management Journal
30
(
2012
)
3
,
pp. 219-231
results show that the
reverse
transfer
of innovation depends on the strategic orientation of the foreign subsidiary’s R …
Persistent link: https://www.econbiz.de/10010786681
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