Zhu, Ge; So, Kevin Kam Fung; Hudson, Simon - In: International Journal of Contemporary Hospitality Management 29 (2017) 9, pp. 2218-2239
value adoption model to illustrate important factors that influence adoption of ridesharing applications. Design … and social value are critical antecedents of overall perceived value of ridesharing applications. On the other hand …, learning effort and risk perception are not significant perceived costs for consumers in adopting ridesharing applications …